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As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
【小題1】The text is designed for _______

Good nutrition and a balanced diet will help your children grow up healthily. No matter how old your kids are, you can take steps to improve nutrition and to encourage smart eating habits. Here are some suggestions.
Family Meals
Family meals are comforting for both parents and kids. Children like to guess what they are going to have and parents get the chance to introduce new foods to children and to find out which foods they like and which ones they don’t.
Teens may turn up their noses at your plan of a family meal. It is not surprising because they’re trying to establish independence. Yet studies find that teens still want their parents’ advice, so they use the mealtime as a chance to reconnect.
Stocking Up on Healthy Foods
Kids, especially younger ones, will eat mostly what they can get at home. That’s why it’s important to control the supply lines—the foods which you serve for meals and have on hand for snacks. You should have enough fruits, vegetables, lean meat and other good sources of protein, such as eggs and nuts, and healthy snacks, such as yogurt, peanut butter and whole-grain biscuits.
Being a Good Example
The best way for you to encourage healthy eating is to eat well yourself. Kids will follow the lead of the adults they see every day. By eating fruits and vegetables and avoiding fast food and sugary drinks, you’ll be sending the right message.
No Conflicts over Foods
Parents might find themselves shouting at children to get them to have healthy foods in front of them. This in fact can make children dislike what they are asked to eat.
Get Kids Included
Most kids will enjoy making the decision about what to make for dinner. Talk to them about making choices and planning a balanced meal. It can help prepare them to make good decisions on their own about the foods they want to eat.
1. Family meals provide the chances for parents to do the following things EXCEPT        .
A. guessing what kids are going to have                            B. finding what kids like and dislike  
C. introducing new foods to kids                               D. reconnecting with kids
2. The underlined sentence in the third paragraph probably means         .
A. teenagers may be interested in your plan of a family meal
B. teenagers may help you to make a plan of a family meal
C. teenagers may show no interest in your plan of a family meal
D. teenagers may refuse to help you to make a plan of a family meal
3. According to the article, which should NOT be done by parents?
A. Forming a healthful eating habit themselves.         B. Forcing kids to have vegetables.
C. Stocking up on some fruits at home.                     D. Making meal plans with kids.
4. What’s the best title for the passage?
A. How to eat healthily.                                    B. How to grow up healthily.
C. Help kids form healthful eating habits.           D. Help kids know what a healthful meal is.

Who are these people rushing by you on the street? More than 250 million people now call Amer­ica" home" , but most of them can trace their families back to other parts of the world. If you, look at the names on shop windows, you will see that Americans come from many different lands. The idea that these people, who once were strangers to the United States，have lost the customs and cultures of their original countries and have become "Americans"is really not true. In fact, what exists in Ameri­ca is - more often a kind of “ side - by - side" living in which groups of people from other countries often have kept many of their own customs and habits. They join the general American society only in certain areas of their lives such as in schools，business，and sports一but they keep many of their own native customs and manners socially and at home. This “ side - by - side" living has both advantages and disadvantages. Sometimes it may cause disagreements to develop between groups whose ways of life are very different from one another. However, there are also great advantages that come from the variety of cultures brought by settlers from other lands. There is great freedom of choice among ideas ’ dress, food, and social customs in America. Everyone can find some part of his or her own familiar world in the United States, in churches, music, food, national groups, or newspaper.
【小題1】More than 250 million people call America ”home" because    .

People are talking about the “new economy.” It’s very different from the “old economy”.
In the old economy, people travel to work. They buy things in stores. They use the post office, the fax and the telephone to send information. They see people face-to-face at their jobs or in stores. People get information from newspapers, radio, television, books and libraries.
In the new economy, people do business through the “net,” which is a connection of millions of computers everywhere in the world. In the new economy, workers often work at home. They can get information online. They can communicate with employers and co-workers by e-mail. Businesses have “virtual (虛擬)stores”. They are websites on which customers can see the products. Businesses can sell to customers anywhere in the world.
In the new economy, people live a fast paced, convenient and colorful life. The whole world develops more quickly than before. But the new economy is a double-edge sword. Its disadvantage is also obvious. For example, the Internet has led to a huge increase in credit card cheating. Some illegal websites offer some cheap or banned goods or services. Online shoppers who enter their credit card information may never receive the goods they want to buy and their card information could even be for sale in an illegal website. So people in the new economy should be smarter and knowledgeable.
【小題1】The cause of the differences between the new economy and the old economy is ____.

How did a high school football coach build a championship dynasty by never playing to win? In Smith Center, Kansas, Roger Barta, 64, a longtime coach and former math teacher at Smith Center High School, wearing a red shirt, stood before his players．“…Guys．We don't talk about winning and losing．We talk about getting a little better every day, about being a team．” Over the next four months, his team went on to beat other teams, winning another perfect season．
Barta grew up in Plainville, and when a back injury ended Barta's playing career, he wasn't sure whether he wanted to be a college student．One summer, he took a job in the Kansas oil fields．It took him a single rainy day of working in the field to realize that university was for him．“I almost froze to death,” he says．He looked around at his co-workers, who were aged beyond their years．"They were all missing fingers and teeth．I didn't want to do that for the rest of my life．"
He returned to Fort Hays State to earn a mathematics degree and went on to get a master's in math education at the University of Georgia．Today, Barta spends as much time helping players figure out what they want to do with their lives as he does coaching．
To most kids here, Barta is not just a winning coach but also a mentor（導師，顧問）．Barta insists that the members of his team be well-rounded．During last year's playoffs（附加賽）, for instance, Joe Osburn was struggling with Macbeth in English class．Barta told him that either he mastered Shakespeare or his season was finished．Barta got the captains involved, and they took turns quizzing Osburn on his lines of Shakespeare．He pulled his grades up and kept playing．
“Roger likes everything about football,” says Barta's wife, Pam．“But what he loves most is watching the boys learn a little more．”
1．What does the first paragraph mainly talk about?
A．How Barta built a championship dynasty?
B．Barta’s career as a coach．
C．How Barta taught his students football skills．
D．Barta’s attitude towards winning and losing．
2．From the the passage we know Barta       ．
A．hurt his back in an oil field
B．didn’t want to be a college student
C．wasn’t satisfied with being an oil worker
D．began his playing career at high school
3．Which of the following statements about Barta is TRUE??
A．He earned his master’s degree from Fort Hays State．
B．He helps his players deal with life．
C．He likes Shakespeare very much．
D．He loves football more than anything else．
4．Which of the following is the best title for the passage?
A．How to Be a Good Football Coach
B．A Brief Introduction to Roger Barta
C．Coach and Math Teacher—Roger Barta
D．Life Coach—Roger Barta