Question

1．In ancient Egypt，a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment．Modern businesses have been following his lead with more tactics（策略）．
One tactic involves where to display the goods．For example，stores place fruits and vegetables in the first section．They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip．In department stores，the women's section is generally next to the women's cosmetics （化妝品） section．While the shop assistant is away to find the right-size shoes，bored customers are likely to wander over cosmetics they might want to try later．
Besides，businesses see to appeal to customers'senses．Stores notice that the smell of baked goods encourages shopping，so they make their own bread each morning and then fan the bread smell into the store throughout the day．Music sells goods，too．Researchers in Britain found that when French music was played，sales of French wine went up．
When it comes to the selling of houses，businesses also use highly rewarding tactics．They find that customers make decisions in the first few seconds upon walking in the door，and turn it into a business opportunity．A California builder designed the structure of its houses smartly．When entering the house，the customer would see the Pacific Ocean through the windows，and then the pool through an open stairway leading to the lower level．The instant view of water on both levels helped sell these 10millionhouses．

41．Why do stores usually display fruits and vegetables in the first section？
   A．To save customers time．B．To show they are high quality foods．
   C．To help sell junk food．D．To sell them at discount prices．
42．According to Paragraph 3，which of the following encourages customers to buy？
   A．Opening the store early in the morning．
B．Displaying British wines next to French ones．
   C．Inviting customers to play music．
D．Filling the store with the smell of fresh bread．
43．What is the California builder's story intended to prove？
    A．The house structure is a key factor customers consider．
    B．The more costly the house is，the better it sells．
    C．An ocean view is much to the customers'taste．
     D．A good first impression increases sales．
44What is the main purpose of the passage？
     A．To explain how businesses turn people into their customers．
     B．To introduce how businesses have developed from the past．
     C．To report researches on customer behavior and intention．
     D．To show dishonest business ways to attract more customers．
45．The author introduced sale tactics mainly by________．
     A．following space order                   B．following time order
     C．making classifications                   D．giving examples．

Answer 1

分析 本文是一篇人物故事類閱讀，屬于議論文，在古埃及，一個店主發現他可以吸引顧客商店只需更改其環境，現代商業已經在他的帶領下，有更多的策略．本文以此展開，主要解釋為什么要水果放要店里的最顯眼的位置，其目的是促進后面的商業交易．

解答 41．C．推理判斷題．根據第二段提到they know that customers who buy the healthy food first will feel happy so that they will buy some more junk food later in their trip為了是能夠在稍后賣出那些垃圾食品，故選C項．
42．D．推理判斷題．根據第三段提到Stores notice that the smell of baked goods encourages shopping，so they make their own bread each morning and then fan the bread smell into the store throughout the day可知烤面包的味道能促進購物，因此他們讓面包味充滿著整個商店，故選D項．
43．D．推理判斷題．根據最后一段提到When entering the house，the customer would see the Pacific Ocean throught the windows，and the the pool throught an open stairway leading to the lower level．The instant of water on both levels helped sell these $10million houses當人們進入房間，看到窗外的太平洋和游泳池時，銷售業績會增長，故選D項．
44．A．推理判斷題．本文在解釋為什么要水果放要店里的最顯眼的位置，目的是促進后面的商業交易，故選A項．
45．D 細節題．根據文章內容，本文在描述商品擺放位置會促進交易的時候例舉了化妝品店、水果店以及房間的設計，由此可知，本文是以舉例的方式展開的．故選D

點評 本文是一個政治經濟類閱讀，題目涉及多道細節理解題，做題時結合原文和題目有針對性的找出相關語句進行仔細分析，結合選項選出正確答案．推理判斷題也是要在抓住關鍵句子的基礎上合理的分析才能得出正確答案，切忌胡亂猜測，一定要做到有理有據．