The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1.What is the best title of the text?
A．The guide of Admongo
B．An education website for children
C．A popular online video game
D．A website aimed at children
2.Why did the government start the website?
A．To attract the biggest market of buyers.
B．To sell the products of its company.
C．To help children know about advertising.
D．To advertise the video game for children.
3.The underlined word “identify” can be replaced by _________.
A．recognize B．inform C．persuade D．forbid
4.What can players do in the website game?
A．Choose hair styles for their character.
B．Travel to a supermarket.
C．Eat in a fast-food restaurant.
D．Play video games during the trip.
5.Children are important for advertising because they are _________.
A．important for the society B．the most potential buyers
C．easily influenced by ads D．easily affected by poor products
1.B
2.A
3.C
4.A
5.B
【解析】
試題分析：本文介紹了一個(gè)美國政府建立的旨在教育孩子們識(shí)別廣告信息的網(wǎng)站，并介紹了網(wǎng)站的具體信息。
1.B 主旨大意題。根據(jù)文章第一段可知本文實(shí)際上是介紹了一個(gè)教育孩子如何應(yīng)對(duì)廣告的一個(gè)網(wǎng)站，在這個(gè)網(wǎng)站里有很多教育孩子認(rèn)識(shí)廣告本質(zhì)內(nèi)容的教育信息。故B項(xiàng)正確。
2.C 根據(jù)第一段1,2行The US government has started a website, Admongo, to help children think critically about the advertising aimed at them說明政府的目的是為了讓孩子對(duì)廣告有正確的認(rèn)識(shí)，故C項(xiàng)正確。
3.A 推理題。根據(jù)本句To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.說明這里的identify與know應(yīng)該是近義詞，指識(shí)別廣告，故A項(xiàng)正確。
4.A 細(xì)節(jié)題。根據(jù)第五段第2行They can choose different skin colors, hair styles, eye and mouth shapes.說明A項(xiàng)正確。
5.B 推理題。根據(jù)倒數(shù)第二段2,3行They influence parents and caregivers to buy. And they are the future adult buyers of the products.說明商家以孩子為目標(biāo)是因?yàn)楹⒆觽兪俏磥淼南M(fèi)者，很潛在的購物人群，故B項(xiàng)正確。
考點(diǎn)：考查社會(huì)知識(shí)類短文閱讀
點(diǎn)評(píng)：本文介紹了一個(gè)美國政府建立的旨在教育孩子們識(shí)別廣告信息的網(wǎng)站，并介紹了網(wǎng)站的具體信息。以推理題的考查為主，要求考生能夠在仔細(xì)審題的基礎(chǔ)之上根據(jù)選項(xiàng)內(nèi)容和文本信息做適當(dāng)?shù)难由欤纬蓽?zhǔn)確的判斷和推理。
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| C．Air temperature and wind speed. |
| D．The location and air temperature. |
| A．It was in 1945 that scientists first began to calculate wind chill. |
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| B．can learn how to kill pests living on the plants |
| C．can find displays of 20 botanic gardens across the country |
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Unlike Britain, the US does not have a national health care service. Most people buy medical insurance to help pay for medical care. The government only helps pay for some medical care for the old and the people who are on low incomes. The problems of those who cannot afford insurance have become an important political subject.
In Britain, when people are ill, they usually go to a family doctor first. However, people in America sometimes go straight to an expert. Children are usually taken to a doctor who is an expert in the treatment of children. In Britain, if a patient needs to see a specialist doctor, their family doctor will usually recommend a specialist, which will sa
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In Britain, doctors do not go to people’s homes when they are ill. People always make appointments to see the doctor in the doctor’s office. In a serious situation, people call for an ambulance. In America, hospitals must treat all seriously ill patients, even if they do not have medical insurance. 
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| A．through the national health care service | B．by buying medical insurance |
| C．with the help of the government | |
| D．by increasing their income |
| A．Americans don’t trust family doctors |
| B．family doctors are helpless to the patients |
| C．he is more in favor of the British medical care service |
| D．sick children should go to family doctors first |
| A．be treated if they have an insurance |
| B．go to see the doctor by making an appointment |
| C．receive treatment even without insurance |
| D．normally go to see an expert for treatment |
| A．Health Care in the United States and Britain |
| B．Types of Doctors in the United States |
| C．Treatment of Sick Children in the United States |
| D．Medical Insurance in the United States and Britain |
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