If chocolate were found to be seriously addictive,then the UK would need to find a way to kick the habit. The British lead the world in their love of the cocoa-based treat. As a product,chocolate has a lot of advantages,appealing to all ages,both sexes and all income groups.
Although Eastern Europe provides another promising market,few markets challenge the UK in terms of current confectionery (甜食) consumption. In the US,each American eats a mere 10 kg of confectionery per person a year,whereas UK consumers each manage 16 kg. In Europe,where the chocolate market is considered to be worth over $18. 5 billion,the UK accounts for almost a third of that total,followed some way behind by Germany,France and Italy.
Around 60% of all confectionery is bought without planning. Impulse buying makes the development of a strong brand image vital,and large long-established brands control the market. Building up these brands costs serious money. Media cost on confectionery is higher than that for any other impulse market.
Innovation (創(chuàng)新) is also very important for ongoing success,despite the chocolate market being controlled by consistent performers. The chocolate company Mars once launched(投放市場(chǎng)) fFlyte’claiming to be their first mainstream brand to address the demand for lower fat products. Another Mars launch,Celebrations,is claimed by the company's annual review to be showing signs of ‘revolutionising the boxed chocolates market by attracting new,younger customers'. ‘Traditionally,he boxed chocolates market hasn't changed very much. People who buy these products tend to be older and female. With Celebrations,we are finding that younger people and men are buying because the chocolates don't come in the traditional-shaped box — they look different” a Mars spokesman says.
One feature of the chocolate industry in recent years has been the emergence of special editions. Producers believe that special editions offer the consumer a new and exciting variation of a product,while suggesting the same consistent quality they associate with familiar brands. Since special editions are only available for a few weeks,they also have a unique quality about them. Far from reducing sales of the straight version,limited editions appear to simply increase overall sales.
6. What's the author's attitude towards the British's chocolate addiction?
A. Uncaring. B. Doubtful.
C. Objective. D. Dissatisfied.
7. Paragraph 2 is mainly developed by.
A. listing numbers B. using examples
C. explaining reasons D. making comparisons
8. The underlined words “Impulse buying” in Paragraph 3 refer to buying something.
A. suddenly when you see it
B. quickly when you need it G. because it is famous
D. because it is cheap
9. Who are most likely to buy “Flyte”？
A. Fashion followers.
B. Middle-aged men.
C. Regular customers.
D. Weight-conscious women.
10. We know from the last paragraph that special editions .
A. are of higher quality than ordinary ones
B. sell better than ordinary ones.
C. are available all year round
D. are newly appearing things
(飲食)
本文是說(shuō)明文。文章介紹了英國(guó)的甜食產(chǎn)業(yè).
6. C.觀點(diǎn)態(tài)度題。通讀全文，尤其是第 一段內(nèi)容可知，作者并未對(duì)英國(guó)人的 嗜甜口味表示不滿或者懷疑，而是以 客觀的口吻介紹了英國(guó)的甜食產(chǎn)業(yè)。
7. 寫作手法題。根據(jù)第二段內(nèi)容可 知，作者從甜食消費(fèi)市場(chǎng)方面將東歐 與英國(guó)作比較、從甜食消費(fèi)量方面將 美國(guó)與英國(guó)作比較、從甜食產(chǎn)業(yè)值方 面將英國(guó)與歐洲其他國(guó)家作比較。
8. A.詞義猜測(cè)題。根據(jù)第三段中的 without planning 及 makes the development of a strong brand image vital 可推測(cè)，impulse buying 就是“人 們沒(méi)有預(yù)先計(jì)劃，而是看到某一個(gè)牌 子時(shí)一時(shí)沖動(dòng)的購(gòu)買行為”。
9. D.細(xì)節(jié)理解題。根據(jù)倒數(shù)第二段中 的 ‘Flyte’ claiming to be their first,mainstream brand to address the demand for lower fat products 可知， Flyte應(yīng)市場(chǎng)對(duì)含有更低脂肪產(chǎn)品的 需求而生，故對(duì)體重敏感的女性最有 可能購(gòu)買該產(chǎn)品。
10. D.細(xì)節(jié)理解題。根據(jù)最后一段中 的 One feature of the chocolate industry in recent years has been the emergence of special editions 可知答 案。
題目來(lái)源：2016年英語(yǔ)周報(bào)高三新課標(biāo) > 第45期 2015-2016高三課標(biāo)
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