Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf． Colouring, for example, varies according to what the producers are trying to sell．Health foods are packaged （包裝） in greens, yellows or browns because we think of these as healthy colours．Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver．
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective．
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm． The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote （推銷） their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it．”
【小題1】Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package． | B．The price of the product． |
| C．The colour of its package． | D．The brand name of the product． |
| A．The way to promote goods． | B．The discovery of a genius． |
| C．The team to produce a good product． | D．The brand name used by successful producers． |
| A．Choice of Good Products | B．Disadvantages of Products |
| C．Effect of Packaging on Shopping | D．Brand Names and Shopping Tricks |
閱讀快車系列答案科目：高中英語 來源： 題型：閱讀理解
Each year this organization of men came to the Children's Home. The men would take us in groups of five to downtown to do some ___16___shopping.
I __17__ going with this gentleman three years in a row. He would ___18___ us shopping , then he would ask us if we wanted to go to the __19__. As he pulled his wallet out to pay for our tickets I watched him __20__. He looked over at me and just __21__ with his great big smile. During the movie he bought us all the popcorn and candy. I remember thinking how __22__ it was that someone would __23__ their own money on me. I remember thinking that he was like Santa Claus.
We all laughed at the __24__movie and had a good laugh about it. The man would laugh really hard and __25__ over and touch my hair to comfort me. I would just look at him, and he would just __26__ smiling with his great big wonderful smile. My nerve completely disappeared.
That trip to the movies was the first time in my life that I ever __27__as if someone really cared about me. It was a wonderful feeling which I have never forgotten, even to this day, __28__ later. I don't know if that man felt sorry for me, ___29___ I do know this: If I ever __30__ the big lottery, that man will find out that he carried a million-dollar smile.
This is ___31___I believe it is so important that the organizations __32__ to reach out and help the children who are less fortunate. __33__my particular case, it was this man's personal act of __34__ that will be remembered. Just one little act of kindness.
I thank you, kind Sir, for a(n) __35__ which I now share with my children and grandchildren fifty years later.
16. A. organization B. season C. weekend D. Christmas
17. A. appreciate B. admit C. remember D.consider
18. A. accompany B. permit C. take D. bring
19. A.supermarket B.airport C. club D. movies
20. A. closely B. nervously C. delightedly D. patiently
21. A. spoke B. laughed C. smiled D. answered
22. A. stupid B. strange C. rare D. wonderful
23. A. cost B. spend C. contribute D. pay
24. A. funny B. moving C. boring D. sad
25. A. glance B. run C. jump D. reach
26. A. keep B. last C.start D. stop
27. A. seemed B.acted C. felt D. thought
28. A. months B. weeks C. decades D. days
29. A. and B. but C. though D. so
30. A. lose B. buy C. catch D. win
31. A. when B. because C. why D. how
32. A. try B. continue C. intend D. prepare
33. A. At B. Under C. In D. On
34. A. manners B. generosity C. pleasure D. kindness
35. A. movie B. memory C. fortune D. smile
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I live in a big city with a lot of homeless(無家可歸的) people. Luckily there’re small ways of helping them and you needn’t have a lot of 31 . One way to help is to buy their monthly magazine. By doing this one day, I got to 32 a young homeless man. He was often 33 the magazine at the train station.
He was a poor farmer from another country. After a while, I discovered that his 34 was close to mine. It 35__ that we were born in the same month.
I met him last year shortly 36 his birthday, and after congratulating(祝賀) him, without thinking, I asked if he had had a good day. He 37 and said that he hadn’t really celebrated(慶祝). I felt so 38__.
I just couldn’t help(情不自禁) thinking of this nice, young man being 39 on his 25th birthday with no presents, no cake, nothing! So I went home and looked in my yarn(毛線) basket. 40 for me, I had enough yarn left. I set to work and knitted(編織) a 41 for the young man. The yarn had become a little dirty 42 I didn’t knit very often. Then I washed the yarn so the scarf(圍巾) would be clean when he got it.
I met him on my own birthday as I was going shopping. I had 43 to meet him so I had carried the scarf and a piece of my own birthday 44 around with me. He was very happy with these gifts and so was I. The 45 in his eyes was the best present he could have given me!
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A few weeks ago, I was on vacation with my family in Malaysia. We visited lots of places. One of the hotels we stayed __1._ was near a China Town.
Everything was cheap there __2.__ we did a lot of shopping. I was looking for a watch for myself and __3._ for my girlfriend. There were many shops that were selling _4._ same watch —— but for different prices.
I finally found the best price, so I bought the watches while my sister and mom were buying other things from the shop. __5.__ it was time to pay, I realized I was 10 dollars short, so I suggested __6.__ (return) one of the watches. The _7.__ ( own) of the shop asked why and I explained I didn’t have enough money with me. She smiled and said, “You can take it, but promise me you’ll pay tomorrow!”
So I asked her what time she __8._ (be) there the next day and said, “Okay, I promise.”
Unfortunately we changed our hotel and the new one was much ___9.__ (far) away from China Town, but I still walked all the way to her shop and gave her the money. She smiled and said, “You’re a good person.”
It’s so beautiful when people ___10.__ you don’t know trust you.
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II. 完形填空
Sometimes a small thing during your childhood can leave a lasting impression. The event happened one day when we were having 16 after shopping. I was glad to see there were so many 17 dishes on the table except for a plate of peas.
I can’t 18 why so many people like to eat peas. But I do not like peas at all.
“Eat your peas,” my grandmother said. “Mother,” said my mother in her 19 voice, “he doesn’t like peas.” My grandmother did not 20 , but there was something in her eyes that 21 she was not going to 22 . She said slowly but firmly, “I’ll pay you five dollars if you eat those peas.” I didn’t know what to do then. I only knew that five dollars was a good amount of money. I began to 23 the awful things down my throat.
With a 24 smile on her face, Grandmother said, “I can do what I want to, Ellen, and you can’t 25 me.” My mother glared at me. No one can glare like my mother. The glares made me nervous, and every single pea made me want to 26 . Finally I swallowed the last pea. My grandmother 27 me the five dollars with a smile. 28 , my mother continued to glare 29 .
That night, at dinner, my mother 30 two of my all-time favorite dishes, beef and potatoes. Along with them 31 a big, steaming bowl of peas. She offered me some peas, and I 32 ， “Mum, I don’t like peas,” I said.
“You ate them for 33 ,” she said. “You can also eat them for love.” “But, I ...” What could I say to refuse my mother? There was 34 . I had no choice but to eat the peas. The five dollars were quickly 35 . But the story of the peas lives on to this day.
16. A. tea B. lunch C. coffee D. supper
17. A. delicious B. perfect C. expensive D. colorful
18. A. believe B. agree C. understand D. forgive
19. A. violent B. angry C. unattractive D. warning
20. A. analyze B. reply C. insist D. resist
21. A. proved B. suggested C. wondered D. advised
22. A. give up B. give in C. allow for D. leave alone
23. A. conduct B. digest C. absorb D. force
44. A. greedy B. disappointed C. satisfied D. sensitive
25. A. prevent B. master C. scare D. arrange
26. A. put forward B. set out C. throw up D.break through
27. A. spared B. borrowed C. showed D. handed
28. A. But B. However C. So D. Though
29. A. in silence B. with excitement
C. in surprise D.with doubt
30. A. chose B. gathered C. served D. ordered
31. A. arrived B. appeared C. came D. went
32. A. smiled B. refused C. accepted D. admitted
33. A. Grandmother B. lunch C. Mother D. money
34. A. no one B. nothing C. anything D. everything
35. A. saved B. used C. spent D. lost
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Mother went shopping; __________, I cleaned the house.
|
A．while |
B．when |
C．however |
D．meanwhile |
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