Question

Frank Woolworth was born in Rodman, New York., in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly form the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”

1.Frank took a short business course in order to ____________.

A．earn more money for his family

B．learn something from a salesman

C．get away from the farm

D．get enough to eat.

2.Frank sold the odds and ends quickly because _____________.

A．he knew how to get people to buy his goods.

B．he cut down the price by half

C．he had put the goods on a table in a very nice way.

D．the sign he put on the table was well designed.

3.The price of the knives was cut down by half because ______________.

A．the factory workers worked 24 hours a day.

B．knives were ordered in large quantities directly from the factory.

C．the knives were made in Germany, where labor (勞動力) was cheap.

D．the knives were produced in one factory.

4._____________make Woolworth a world-famous man.

A．His business skills and his wealth.

B．The low price of the goods he sold.

C．His trip to Germany and his huge order of knives.

D．His natural skill for showing things.

5.The belief that : “ The customer is always right” suggests that _______________.

A．whenever there is a quarrel between the customer and shop assistant, the customers are always right.

B．If you want to succeed, the rule is the only way.

C．stores must always follow the customer’s orders if they want to make more money.

D．stores should do their best to meet the customer’s needs if they want to be successful.

 

Answer 1

【答案】

1.C

2.A

3.B

4.A

5.D

【解析】

試題分析：本文介紹了世界零售行業(yè)的經(jīng)營大師Frank Woolworth的發(fā)展過程，從貧窮的童年到最后舉世聞名，主要靠的是他的營銷策略。

1.C 細(xì)節(jié)題。根據(jù)第一段Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city. 說明他這樣做就是為了不做農(nóng)民，故C正確。

2.A 細(xì)節(jié)題。根據(jù)本段第一行Woolworth realized he had a natural skill for showing goods to attract people’s interest,說明他天生就有這樣的能力，故A正確。

3.B 細(xì)節(jié)題。根據(jù)第三段2,3行. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly form the factories.說明如果從工廠直接大量進(jìn)貨，那么就會降低成本和價(jià)格。故B正確。

4.A 細(xì)節(jié)題。根據(jù)文章2，3段和He made many millions and his name became famous throughout the world.說明他的經(jīng)營技巧和財(cái)富讓和舉世聞名，故A正確。

5.D 推理題。根據(jù)“ THE CUSTOMER IS ALWAYS RIGHT.”顧客總是對的，說明他們要努力滿足顧客的要求。故D正確。

考點(diǎn)：考查人物傳記類短文閱讀

點(diǎn)評：本文介紹了世界零售行業(yè)的經(jīng)營大師Frank Woolworth的發(fā)展過程，文章基本上是考查細(xì)節(jié)題，對此類題型考生可以首先從問題中找到關(guān)鍵詞，然后以此為線索，運(yùn)用略讀及查閱的技巧在文中迅速尋找這一細(xì)節(jié)，找到后再把這一部分內(nèi)容仔細(xì)閱讀一遍，仔細(xì)比較所給選項(xiàng)與文中細(xì)節(jié)的細(xì)微區(qū)別，在準(zhǔn)確理解細(xì)節(jié)的前提下，最后確定最佳答案。