Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
By the first sentence of the passage, the author means that______.
A. he is fairly familiar with the cost of advertising
B. everybody knows well that advertising is money consuming
C. advertising costs money like everything else
D. it is worthwhile to spend money on advertising
In the passage, which of the following is not included in the advantage of advertising?
A. Securing greater fame. B. Providing more jobs.
C. Improving living standards. D. Reducing newspaper cost.
According to the author, _____.
A. the consumers are often fooled by misleading advertising.
B. no advertiser dare promote a product that can't live up to the promise of his advertisement.
C. if an article is consistently advertised, it probably has good value.
D. with advertisements, you have to pay more for the goods or services you need.
From the passage, we can draw a conclusion that____.
A. the most importance of advertisements is to lower the cost of many services
B. the twenty-seven Acts of Parliament made misleading advertisements unable to exist
C. advertising assists a rapid distribution of goods, thereby do good to the import at good prices
D. advertising does a lot for the material benefit of the community
科目：高中英語 來源：2013-2014學年廣東省廣州市高三1月調研測試英語試卷（解析版） 題型：閱讀理解
Ever wonder how this season’s celebrations affect the environment? Guest blogger Krista Fairles takes an amusing look at this very topic:
The holidays are a wonderful, cheerful time when most people wait for Santa to bring them presents. But I’m not like most people. I spend my time wondering just what the environmental impacts of Santa Claus and his reindeer are, and more importantly, how I can calculate those impacts.
Lately I’ve been particularly curious as to whether Santa’s old sled is a clean green flying machine, or if he should be replacing his 8 reindeer with an environmentally-friendly car.
I should mention that, surprisingly, I was unable to find statistics specific to Santa’s magical flying reindeer, so these calculations use numbers from various sources and may not represent actual pollution caused by Santa and his animals. In other words, don’t complain to the government about the damage Santa is causing the environment based on this article.
Santa’s yearly trip around the globe is 44,000km long, twice the average of a North American driver. If we assume that the magic provides the altitude for this trip, then reindeer power only needs to push Santa’s sled forward. To complete the trip in 12 hours, I estimate they must travel at a speed of about 3100km/h. To travel at this speed, for this length of time, the reindeer need to eat an incredible 980 million calories each!!
So the next question is: how much food is in 980 million calories? Well, if they’re eating corn, they’d need to eat 16,500 lbs each — or 1.6 acres of food. Growing 12.8 acres of corn has its own implications for the environment that we’ll leave for another calculation.
We now need to consider that during the global trip the reindeer are “letting out” some of that corn in the form of methane (甲烷，沼氣). A resting cow produces 110 kg of methane per year, so flying reindeer would each let out about 4.8 tons. With methane causing 20 times the global warming damage of CO2, and the altitude increasing that damage by 1000% that another 20 times, we can put Santa’s round-trip emissions at 15,488 tons. This is much more than the 100 tons an environmentally-friendly car would release on the same trip!
Bad Santa.
1. Which aspect does the writer NOT include in her analyses about reindeer’s influence on environment?
A. Distance covered. B. Calories consumed.
C. Tons of waste let out. D. Money spent on food.
2. According to Paragraph 6, how many acres of corn would Santa need to feed 10 reindeer?
A. 1.6. B. 16. C. 12.8. D. 128.
3. Which of the following statements would the writer most probably agree with?
A. Christmas celebrations are really a waste of money.
B. Vegetarians are more likely to survive than meat-eaters.
C. Raising animals has a negative influence on environment.
D. The car industry does less harm to environment than farming.
4. Which of the following words best describes the language style of the passage?
A. Humourous and concerned. B. Cheerful and friendly.
C. Academic and formal. D. Serious and boring.
5. Which of the following is the best title for this passage?
A. Is Santa driving clean and green?
B. Santa, watch where you’re going!
C. Santa Claus is coming to town!
D. Let’s reduce waste on Christmas celebrations!
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科目：高中英語 來源：2014屆浙江東陽南馬高級中學高三9月月考英語卷（解析版） 題型：閱讀理解
Bum rate is the speed at which a startup business consumes money. My rate would be $ 50,000 a month when my new media company started. So, I began looking around for individuals who would be my first investors. “Angel money” it was called. But when I reviewed my list of acquaintances to find those who might be able to help, I found the number got small.
With no other choices, I began meeting with the venture-capital companies. But I was warned they took a huge share of your company for the money they put in. And if you struggled, they could drop you cold.
As I was searching for “angel money”, I started to build a team who trusted me even though I didn't have money for paychecks yet.
Bill Becker was an expert in computer programming and image processing at a very famous Media Lab at M. I.T. With his arrival, my company suddenly had a major technology “guy” in-house.
Katherine Henderson, a filmmaker and a former real-estate dealer, joined us as our director of market research. Steve White came on as operating officer. He had worked for the developer of a home-finance software, Quicken. We grabbed him.
We had some really good people, but we still didn't have enough money. One night, my neighbor, Louise Johnson, came for a visit. She and I were only nodding acquaintances, but her boys and ours were constant companions. She ran a very good business at the time.
Louise was brilliant and missed nothing. She had been watching my progress closely. She knew I was dying for money and I had prospects but could offer no guarantees of success.
She told me that her attorney had talked to mine and the terms had been agreed upon. She handed me an envelope. Inside was a check for $ 500,000.
I almost fell down. I heard her voice as if from heaven.
“I have confidence in your plan,” she said. “You' 11 do well. You're going to work hard for it, but it' s satisfying when you build your own company.”
Who would have thought I'd find an angel so close to home? There were no words sufficient for the moment. We just said good night. She left and I just stood there, completely humbled and completely committed.
1.For a newly-established business, bum rate refers to___________.
A. the salary it pays to its staff
B. the interest it pays to the bank
C. the way in which it raises capital
D. the speed at which it spends money
2.By "Angel money", the author refers to__________.
A. the money borrowed from banks
B. the money spent to promote sales
C. the money raised from close friends
D. the money needed to start a business
3.To get help from a venture-capital company, you may have to__________.
A. put up with unfair terms B. change your business line
C. enlarge your business scope D. let them operate your business
4.The author easily built a team for his company because__________.
A. they were underpaid at their previous jobs
B. they were turned down by other companies
C. they were confident of the author and his business
D. they were satisfied with the salaries in his company
5.Louise decided to lend money to the author because__________.
A. she wanted to join his company
B. she knew he would build a team
C. she knew his plan would succeed
D. she wanted to help promote his sales
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科目：高中英語 來源：人教版新課標20092010學年度高二下學期期末考試試題（英語） 題型：閱讀理解
The Young Can't Wait
By Severn Cullies Suzuki
When you are little, it's not hard to believe you can change the world. I remember my enthusiasm when, at the age of 12, I addressed the delegates at the Rio Earth Summit. “I am only a child,” I told them. “Yet I know that if all the money spent on war was spent on ending poverty（貧困） and finding environmental answers, what a wonderful place this would be. In school you teach us not to fight with others, to work things out, to respect others, to clean up our mess, not to hurt other creatures, to share, not to be greedy. Then why do you go out and do the thing you tell us not to do? You grown-ups say you love us, but I challenge you, please, to make your actions reflect（反省） your words.”
I spoke for six minutes and received a standing ovation. Some of the delegates even cried. I thought that maybe I had reached some of them, that my speech might actually spur（刺激） action. Now, a decade（十年） from Rio, after I've sat through many more conferences, I'm not sure what has been accomplished. My confidence in the people in power and in the power of an individual's voice to reach them has been deeply shaken.
When I was little, the world was simple. But as a young adult, I'm learning that as we have to make choices—education, career, lifestyle—life gets more and more complicated. We are beginning to feel pressure to produce and be successful. We are taught that economic growth is progress, but we aren't taught how to pursue a happy, healthy or sustainable way of living. And we are learning that what we wanted for the future when we were 12 was idealistic and naive.
Today I'm no longer a child, but I'm worried about what kind of environment my children will grow up in. I know change is possible, because I am changing, still figuring out what I think. I am still deciding how to live my life. The challenges are great, but if we accept individual responsibility and make sustainable choices, we will rise to the challenges, and we will become part of the positive tide of change.
60．The purpose of what the writer said at the age of 12 was to _______.
A．end poverty and make school beautiful
B．find environmental answers and keep the words that they always told themselves
C．end poverty and solve the problems about environment
D．find a wonderful place and clean it up
61．What does the underlined word “ovation” in the second paragraph refer to _____.
A．a long period of laughing B．a warm welcome
C．an expression used for greeting D．a long period of clapping and applause
62．It becomes clear that the writer is possibly _________ now.
A．in his teens B．in his twenties C．in his thirties D．in his forties
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科目：高中英語 來源：2010-2011學年山西省臨汾市高三第三次四校聯考英語卷 題型：單項填空
My parents don’t care _______ my pocket money goes, but one thing is for sure: the money spent must be worthwhile.
A. why B. when C. where D. how
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科目：高中英語 來源：2007年高考試題（江西卷）解析版 題型：閱讀理解
As a professor at a large American university,there is a phrase that I hear often from students:“I’m only a 1050.”The unlucky students are speaking of the score on the Scholastic Aptitude Test(SAT),which is used to determine whether they will be admitted to the college or university of their choice,or even if they have a chance to get a higher education at all.The SAT score,whether it is 800,1100 or 1550,has become the focus at this time of their life.
It is obvious that if students value highly their test scores,then a great amount of their self-respect is put in the number.Students who perform poorly on the exam are left feeling that it is all over.The low test score,they think,will make it impossible for them to get into a good college.And without a degree from a prestigious university,they fear that many of life’s doors will remain forever closed.
According to a study done in the 1990s,the SAT is only a reliable indicator of a student’s future performance in most cases.Interestingly,it becomes much more accurate when it is set together with other indicators-like a student’s high school grades.Even if standardized tests like the SAT could show a student’s academic proficiency(學業水平)，they will never be able to test things like confidence,efforts and willpower,and are unable to give us the full picture of a student’s potentialities(潛力).This is not to suggest that we should stop using SAT scores in our college admission process.The SAT is an excellent test in many ways,and the score is still a useful means of testing students.However,it should be only one of many methods used.
1.The purpose of the SAT is to test students’ ______.
A.strong will
B.academic ability
C.full potentialities
D.confidence in school work
2.Students’ self-respect is influenced by their ______.
A.scores in the SAT
B.achievements in mathematics
C.job opportunities
D.money spent on education
3.“A prestigious university” is most probably ______.
A.a famous university
B.a technical university
C.a traditional university
D.an expensive university
4.This passage is mainly about ______.
A.how to prepare for the SAT
B.stress caused by the SAT
C.American higher education
D.the SAT and its effects
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