Question

Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea，such as helping prevent forest fires，or to make them want to buy a certain product or service.At the beginning of the 20th century，advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television，it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time，and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278，more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton，England’s first printer，who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets．Besides advertising his product，he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily．

This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.

The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.

Manufacturers used the newly built railroads to distribute(遞送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．

Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.

1.The passage mainly talks about       .

A、the development of advertisement

B、the first advertisement in the world

C、the difficulty in advertising

D、the advantages of advertisements

2.Why is advertisement accepted by people?

A、Because it can help to prevent forest fires.

B、Because it cand make people want to buy a certain product or service.

C、Because it can bring information to great numbers of people.

D、Because it can help people live longer.

3.Modern advertisement was born as a result of         .

A、the Industrial Revolution

B、the newly built railroads

C、the appearance of the first printer advertisement

D、people’s need

4.We can conclude from the passage that         .

A、red-striped shield is the best thing to use in advertising

B、main streets and television are used in advertising

C、person-to-person selling is the best way in advertising

D、people show little interest in advertisement

 

Answer 1

【答案】

 

1.A

2.C

3.A

4.B

【解析】

1.通讀全文，主要講述了廣告業(yè)的發(fā)展史。

2.從文章最后一句可知，廣告使人們獲取了大量信息，人們可有選擇地購買商品或接受服務(wù)，從而生活水平得以提高。

3.從文章第三段可知，由于工業(yè)革命的發(fā)展帶來新型的廣告業(yè)，即現(xiàn)代廣告。

4.從文章中可知，red-striped shied是首次做廣告時用的東西，不是最佳方式，而B項才是現(xiàn)代發(fā)布廣告的途徑，通過街道或電視做廣告省錢高效。