Question

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （聯系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要價）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

 

Answer 1

【答案】

 

1.D

2.B

3.A

【解析】

試題分析：一個商品的名稱是非常重要的。在很多國家，一些知名品牌的商品或公司的名稱都是受國家法律保護的。每天都有成千上萬的商品的名稱被注冊。很多商家都耗資很大來為自己的公司和商品命名。出口到國外的商品名稱的翻譯也非常重要。現在出現了一個新的公司就是命名公司，他們為一個商品或公司命名需要很大的費用每個字要幾十萬。

1.細節理解題，根據文中語句“In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different.”理解可知。保護商品名稱的主要目的就是阻止別人進行侵權，故選D。

2.細節理解題，根據文中語句“Successful companies know how important the right brand names are for their development.”理解可知。一個好的名字可能給公司帶來很多的效益，故選B。

3.理解歸納題，通讀全文語句理解可知，本文主要介紹了商業中的公司和產品的命名，故選A。

考點：社會現象類的閱讀

點評：此題考查的內容廣泛，既有對語句的理解，還有對短文標題的推測，對這類題目把握難度稍大，這就要求對整篇文章有較深的理解，因此要對文章多讀兩遍，把握好每個小細節，讀懂文章后作出正確選擇。